Trying to market to everybody can make it harder for anybody to recognize that you’re the tax professional for them. You can prepare different types of returns and still have a specific audience you focus your marketing on.
Think about who you actually want more of:
• Small business owners
• Self employed professionals
• Truck drivers
• Beauty professionals
• Real estate professionals
• Families with dependents
• First time filers
• Content creators and gig workers
Your niche helps you get specific with your content, messaging, services, and marketing. And choosing a niche does NOT mean you have to turn everybody else away. It simply means you’re becoming known for solving a particular problem for a particular group of people.
TODAY’S ACTION STEP
Complete this statement:
“I help [WHO] with [TAX PROBLEM] so they can [RESULT].”
Example: “I help self employed beauty professionals organize their business finances, understand their deductions, and confidently prepare for tax season.”
👇🏾 Drop YOUR niche statement in the comments. Don’t just tell me “I do taxes.” I want to know WHO you serve and WHAT you want to become known for.
